Benidorm for the Luxury Traveller

I recently travelled to the coastal town of Benidorm with Visit Benidorm and Jet2 and I can’t wait to share the details of the trip with you! I won’t lie, I didn’t have high expectations for Benidorm. Everything I had previously heard about it suggested that it would not be my first choice as a destination in Spain. Our trip was designed to showcase an alternative side to the city and it certainly did that.From dining in wonderful restaurants to wine tasting at a vineyard, staying in a luxury resort and going on adventure filled activities, Benidorm exceeded my expectations.

Getting There

Benidorm is located in the Valencia Region’s Costa Blanca. We took Jet2 flights from Manchester to Alicante, which was a quick two and a half hours, making this a great destination for a weekend escape.When travelling with Jet2Holidays to Benidorm the flight includes 22kg hold baggage and 10kg hand luggage, which is definitely more than enough baggage allowance – even if you tend to overpack, like I did for this trip! They are also ATOL protected which gives you peace of mind for your trip.

The closest airport to Benidorm is Alicante, it is around a forty minute journey by car to the town centre.

Where to Stay

We were checked into Melia Villaitana by Jet2Holidays which is a beautiful resort on the outskirts of the town, offering panoramic views of Benidorm’s skyline and the Costa Blanca coastline.Just a 15-minute drive from the centre of Benidorm, Melia Villaitana has incredible traditional architecture that you can’t help but appreciate. The colourful buildings are so picturesque and give you the feeling of staying in a Mediterranean village.I stayed in a Junior Suite, it was incredibly spacious with natural light shining in through the floor to ceiling glass doors. The room was impeccably designed with a marble bathroom, dressing room, separate lounge area with a TV and minibar. The highlight for me was the large terrace with loungers and seating area overlooking the golf course with the coastline in the distance.Not only was my room such a beautiful space to stay, it also came with a high standard of service including a turn down service, which I absolutely adore as a hotel guest.Melia Villaitana boasts two golf courses, a gym, football pitches, tennis courts and six pools including an artificial beach for sunbathing. You are spoilt for choice on where to spend your time, it would be easy to never leave the resort for your entire trip as there is so much to within the grounds.The resort also has an onsite spa, Yhi Spa is the epitome of relaxation offering a hydrotherapy pool as well as saunas, multiple steam rooms and a floating pool. This is an ideal place to wind down and relax if the weather is not so great. Although Benidorm is known for being sunny year round, the weather cannot be guaranteed and indeed we had a couple of overcast days, so spending an afternoon in the spa is a great way to enjoy this time.Melia Villaitana offers guests a range of dining options, with four restaurants to choose from. Although, we mostly dined outside of the hotel, so I only had the chance to try their breakfasts. Breakfast is a buffet offering hot dishes made from fresh local ingredients, pastries, churros and even champagne is available if you are craving a mimosa!

What to do

Electric Bike Tour

One of the first activities we did in Benidorm was an electric bike ride through Sierra Helada Natural Park. We stopped at Cala Tio Ximo, a small cove with crystal clear water and sweeping views of the coastline.We continued to cycle up to a view point – it was so much fun once I got the hang of how the bike works. It’s really not difficult, I’m just a bit of a hazard on all bikes haha.The views of the rugged coastline were stunning, the rustic terrain and vivid blue water were spectacular. I was shocked by how naturally beautiful the area is!We rented bikes from TAO BIKE in where prices start from €12 for 2 hours on a Custom e-bike.

Jeep Safari

Another adventurous activity we experienced in Benidorm and my favourite was a Jeep Safari with Marco Polo Expediciones.We went on a tour of Costa Blanca’s rustic countryside, driving up the mountains we stopped at a great vantage point to take in panoramic views of Benidorm and the entire coastline.At this point the guide decided to have some fun with us by driving ‘hands free’ towards the edge, which got our adrenaline going!

Although the weather was a bit chilly and windy we braved driving with the roof off in the 4×4 jeep to make the most of the experience – I’ve never been more windswept in my life! It was a very bumpy ride through the mountains but so much fun, we laughed the entire time.We then stopped off in a picturesque little village, Polip for a coffee (late night, busy days and sangria means caffeine was much needed)! This is the kind of place where every corner you turn is a charming scene. I really enjoyed relaxing with a drink, soaking in the sunshine and enjoying the amazing views.A full day Jeep Safari with Marco Polo Expediciones costs €62 per person, €35 for children under 12.

Fine Dining

You cannot go to Spain without trying some of their incredible cuisine. With picturesque views over the beach and delicious dishes, Llum de Mar was a the culinary highlight of the trip.Situated in Benidorm’s Old Town, inside of the five-star hotel Villa Venecia, the restaurant has taken traditional elements of Mediterranean cuisine and elevated their gastronomic level. We were served several dishes that were perfectly paired with wines, which made for such a wonderful dining experience.

Cross of Benidorm

The Cross of Benidorm is located in the Sierra Helada Natural Park, which is a breathtaking area on the coastline. With insane views of the Mediterranean sea and the skyline of Benidorm, this is the best view point to see the town from above.We headed there at sunset, the atmosphere was so relaxed and the sunset was so vivid. With the city lights sparkling, it looked very pretty and much better than during the day.

The Cross of Benidorm is located at the top of the natural park, whilst we didn’t make it that far up the hill, it is definitely worthwhile to visit this spot when you’re in Benidorm for the views alone.

The Verdict

With an array of activities from relaxing in a luxurious spa to going off-roading through nearby mountains, there is something for everyone to enjoy in Benidorm.I was incredibly surprised by how naturally beautiful the area is; secluded coves with crystal clear water, the rugged coastline, palm tree lined beaches and vantage points with spectacular coastal views. There really is an alternative side to the city if you try to find it.BenidormIf you’re visiting Benidorm the Melia Villaitana is where you need to stay! With airy and comfortable suites, the choice of swimming pools including a beach area, the numerous dining options, traditional architecture and amazing views of the coast – it is the definition of luxury.   

If you’re feeling inspired to visit Benidorm for your next break, you can find the latest offers on Jet2Holidays to Costa Blanca and flights to Alicante with Jet2 here.

I was kindly invited on this press trip by Jet2Holidays and Visit Benidorm. However, as always, all photography and opinions are my own.



  1. Mary
    November 18, 2018 / 2:04 am

    It’s always so nice to be pleasantly surprised! What a beautiful trip.

    • November 20, 2018 / 2:45 pm

      Isn’t it? I always enjoy discovering a different side to places. It was a great trip, thank you 🙂

  2. Chibuike
    November 19, 2018 / 1:18 pm

    Wow…This is lovely…

  3. November 19, 2018 / 2:24 pm

    Your photos are so beautiful! This looks like a very lovely place. Adding this to my list of places to go.

    • November 20, 2018 / 2:44 pm

      Thank you so much, Disha. It’s certainly a much nicer place than you might expect. 🙂

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